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CONSCIOUS CURATION FOR
A HEALTHIER PLANET

Passionate about protecting our planet and improving the quality of life for all that live on it, Vaughan’s General Store offers a carefully curated selection of clothing and gifts that are designed, manufactured, and distributed in thoughtful and innovative ways by companies that care about minimizing their environmental impact.

Our story
Our mission

WHY WE ARE HERE

The Fashion Industry is responsible for about 5% of global greenhouse gas emissions and creates over 90 million tons of solid waste each year, ranking third on the list of the sectors with the most harmful environmental impact.

Vaughan’s aims to become a trusted voice in a sea of greenwashing, curating only the most conscious and responsible products, so that all you have to worry about is how good you they make you look and feel. Whether choosing to remain blissfully unaware or you simply do not have the capacity to sift through the overwhelming, and frequently misleading, information available out there, our mission is help you navigate your way to a more socially and environmentally mindful closet.

Our mission

BRICK & MORTAR

A warm, welcoming, and inclusive space for all bodies. Whether you’re looking to touch, feel, or try on our brands, learn more about planet-friendly fashion, or simply need a place to feel seen – we’re here for you. Vaughan’s storefront location can be found at 5553 Bloomfield Street (entrance located at the corner of Bloomfield and Ilseville). Located down a short staircase, Vaughan’s is not wheelchair accessible at this time, but we are always looking for creative ways to meet the needs of our community, so please get in touch if you feel unable to safely access our space. 

Our mission

OUR FOUNDER

Vaughan’s was founded by Asher Boates, a North-End Halifax based father of two, who was inspired to create a solution to the problem he had finding simple, high-quality, planet-friendly clothing. Asher’s passion for building community and for leaving things better than you found them create the foundation for all that Vaughan’s is and everything that we know it will grow into.